The Amazing Endocannabinoid System Part  1

The Amazing Endocannabinoid System Part 1

Natural Ways CBD sets itself apart from other CBD retailers simply by taking the time to talk with our customers and answer their questions.

Customer education and quality products are the foundation upon which our company is built; when customers don’t feel comfortable with their own understanding of hemp CBD products and other legally derived cannabis extracts, they probably won’t come back to shop with us.

Natural Ways believes that the more our customers learn – and the more our staff works to keep abreast of the latest developments in cannabis research and legislation – the more our company and its customers will thrive.

Today’s ‘blog post tackles what may be the most complicated aspect of the hemp CBD story and the one our staff has studied most diligently to understand and articulate to customers – the endocannabinoid system or ECS.

Stay with us! Don’t run from the science! Knowledge really is power!

The endocannabinoid system – YOUR endocannabinoid system – is the reason cannabis has such positive effects on your body and brain!

(Remember, when we talk about cannabis, we are talking about low-THC cannabis also known as hemp. Hemp and its constituents like CBD (or CBN, CBG, and CBC) are legal in all 50 states.)

Where is the ECS? Can I see it? Can I feel it?



The endocannabinoid system is found throughout the body. It isn’t localized to any one organ or limb, and it doesn’t regulate only one or two specific functions. Think of it as an umbrella system working in the background to support all the other bodily systems including digestive, neurological, immune, vascular, and reproductive.

The ECS is a complex cell-signaling system identified in the early 1990s by researchers exploring THC, a well-known cannabinoid found in abundance in marijuana.

Note: Cannabinoids are compounds found in all cannabis, whether it’s high-THC marijuana or low-THC hemp.

Because the discovery of the ECS is relatively new – and it can take decades to fully understand a bodily system – there is still a lot we don’t understand. Preliminarily, though, scientists now know the ECS plays a role in regulating several bodily functions including sleep, mood, appetite, memory, and reproduction and fertility.

In other words, all this time the ECS may have been the missing link in efforts to understand how other aspects of the human body work!

UCLA’s Cannabis Research Initiative reports in its research that the endocannabinoid system is incredibly old, “having evolved over 500 million years ago. Moreover, it is present in all vertebrates—mammals, birds, reptiles, amphibians, fish, etc., all produce endocannabinoids.”

The ECS keeps bodily systems balanced, a state known as “homeostasis.” When our bodies are balanced, we are functioning in every capacity at our best. When we are out of balance because of things like inflammation, poor diet, stress, or illness, our ECS needs support to do its job.

Cannabinoids like CBD can support the work of our naturally produced endocannabinoids.

In fact, many scientists now believe CBD’s most important function is to prevent endocannabinoids from being broken down. This allows them to have more of an effect on your body. Others believe that CBD binds to a receptor that hasn’t been discovered yet.

Ethan Russo M.D., Director of Research and Development of the International Cannabis and Cannabinoids Institute, has theorized that something he calls “clinical endocannabinoid deficiency” or CECD could be the cause behind irritable bowel syndrome, fibromyalgia, migraine, and other treatment-resistant syndromes. He published his theory and findings in a 2016 article that includes a review of more than 10 years of research.

Since the ECS is present throughout every major bodily system, its dysfunction can theoretically cause such a variety of conditions.

Having CECD may explain why some people suffering from certain chronic conditions get relief when they use CBD or other cannabinoids.

If CECD does play any kind of role in these conditions, targeting the ECS or endocannabinoid production could be the missing key to treatment, but more research is needed.

Do all cannabinoids interact with the ECS the same way?

They do not!

The ECS includes many different receptors. The two most studied are CB1 and CB2. You can think of these receptors as locks and cannabinoids as keys. When the cannabinoids connect (or unlock) the ECS receptors, something happens.



CB1 receptors are found in abundance in the head and neck. CB2 receptors are found primarily in the trunk and limbs. These receptors help activate the immune system.

The wide range of different cannabinoids can strongly or weakly bind to these receptors, some of them as “agonists”, some as “antagonists”, thus exerting a variety of potential effects.

It’s why some cannabinoids will exert a psychoactive effect while others address inflammation, for example.

CBD, the most abundant cannabinoid in hemp, binds both to CB1 receptors in the brain and to CB2 receptors throughout the body, enabling it to support mental as well as physical health.



CBD is like the “Swiss army knife” of cannabinoids.

Additionally, CBD modifies the activity transport proteins and enzymes in the ECS. This, in turn, modifies the concentration of anandamide, the body’s naturally produced “default” endocannabinoid.

The cannabinoid CBC (cannabichromene) interacts with receptors in a way that increases the level of endocannabinoids in the body. An example of this is an increase in the production of anandamide, which is known as the bliss molecule.

The cannabinoid CBN (cannabinol) has no psychoactive properties, but it can interact with both CB1 and CB2 receptors, making this cannabinoid the subject of much research. Because CBN can interact with CB1 receptors without producing a feeling of being high, it could be helpful for addressing certain conditions. That’s because CBN could cause appetite stimulation and act as an anti-nausea agent without the overwhelming effects of THC.

These are just a few of the cannabinoids currently being studied out of the more than 120 cannabinoids identified in cannabis to date.

The Natural Ways commitment to customer education

Because studies into the myriad uses of cannabinoids from hemp are ongoing, Natural Ways is committed to keeping our customers informed as we learn more ourselves.



Look, we know there are a lot of other places you could buy your hemp CBD products, but we invite you to visit our online store or, if you’re in the Houston area, visit one of our four brick-and-mortar locations.


Once you do, you’ll see why we’re so confident we offer a better selection with far greater quality than anything else on the market.

We promise you won’t find junk, no cheaply produced stuff with labels you can’t decipher or questionable ingredients.

You will find a carefully curated selection of the highest quality CBD edibles, hemp flower, tinctures, teas, topicals, bath and beauty products, and products for pets all in one place.

You will also find educational materials in our stores and on our website designed to support your own journey with hemp CBD. If you have questions or don’t understand some of the terminology you’ve seen online or heard people discussing, come see us. Our staff loves to talk with people about cannabis. It’s not just our job, it’s our passion!



Educated customers are satisfied customers, and we can’t wait to do a deep dive next week into more of the science behind cannabis and its benefits to people and pets!

CBD Bath Bombs – Do they really work?

CBD Bath Bombs – Do they really work?

With so many bath and beauty products flooding the market – especially those that claim to contain hemp CBD – it’s hard to know what works and what doesn’t. Is it all hype?

We caution our customers to do their homework when purchasing CBD bath and beauty products. Many of these products will have some amount of CBD, but they will pair it with synthetic fragrances, chemical preservatives, or other ingredients you probably don’t want anywhere near your skin.

Natural Ways has a longstanding policy of not carrying any CBD bath and beauty products that contain anything not found in nature.

There’s just nothing beautiful about fake ingredients.

Can CBD in a bath bomb really provide effective relaxation and relief? The answer is YES!

Natural Ways CBD has carried bath bombs from other vendors before. In fact, we still have some in our stores and online. But along the way, we decided we could build a bigger, better bath bomb, one that would provide our customers with a whopping 300mg of full spectrum CBD in combination with natural essential oils and non-staining naturally derived colors.

After all, no one wants to get out of their relaxing CBD bath only to have to turn around and scrub a ring out of the tub!

Our bath bombs are HUGE! Think slightly smaller than a baseball and just about as heavy. The scents? They’re all derived from natural essential plant oils that, when coupled with CBD, give you the full-body relaxation you want with the right blend of terpenes to complete the experience.

And we don’t give you just one or two scents from which to choose, we give you FIVE!

Our bombs are such a great value for their size and content, consider buying a different scent for almost every day of the week!

Each scent has been specially formulated to provide what its name suggests:

If you need more balance in your life, there’s Balance, an earthy herbal experience with hints of patchouli and ginger.

For soothing comfort, there’s Comfort with undertones of vanilla and sugar.

Our Invigorate bath bomb has been created to do just that; it features eucalyptus and mint for a clean, clarifying experience. This is a great option for the guys!

Our Refresh bath bomb with sea salt is quietly elegant. Its scent is floral without being overpowering, with notes of orchid and lily.

Uplift offers a floral, more feminine energizing scent.

We like to remind our customers that in keeping with our company ethic to offer products with the most natural ingredients out there, our bath bombs contain no artificial colors, preservatives, or synthetic fragrances.

How does CBD in a bath bomb work? How does it get into your system?

In previous ‘blog posts, we’ve discussed the benefits of CBD and other cannabinoids from hemp, and we have touched on the ways in which these cannabinoids work in the body to bring about something called homeostasis.

Homeostasis, simply put, is a state of balance.

Most people think about CBD and other cannabinoids in terms of eating, drinking, or vaping/smoking them to deliver the benefits to the body.

But CBD in topical form – a cream, lotion, salve, and yes, even a bath bomb – is also a very effective delivery method! It’s especially good for those who seek a full-spectrum CBD experience but who cannot, for various reasons, have THC in their system. And the best CBD in terms of full effectiveness is, you guessed it, full spectrum.

Remember, full spectrum CBD extract has not only CBD but proportions of other minor cannabinoids such as CBN, CBG, and CBC along with a very small but therapeutic among (0.3%) of THC.

Moreover, the highest quality full-spectrum CBD, like that found in our Natural Ways CBD Bath Bombs, is obtained from the hemp plant using the CO2 (carbon dioxide) method of extraction. This method preserves more of the CBD and other cannabinoids than any other extraction process.

One of the best things about CBD topicals is that there are no studies showing unwanted side effects from CBD delivered to the body in this way. The rare side effects from CBD use typically come from ingesting it.

When you soak in a warm bath full of CBD bath bomb fizz, the warm or hot water opens the pores of your skin, allowing the full-spectrum CBD to be absorbed.

Heat also causes vasodilation of the blood vessels, further enhancing the absorption of CBD.

When CBD meets the skin, it penetrates the first layer of the epidermis and binds to receptors located directly underneath. Its action on these receptors supports the comfort of the body. While topical CBD is best suited for certain conditions, technically, anyone can benefit from it. CBD topicals are especially useful for supporting healthy skin, bones, joints, tendons or muscles.

One handy tip to make sure your Natural Ways CBD bath bomb gives you the greatest benefit is to fill your tub only to the lowest level you require to get coverage.

Natural Ways CBD Bath Bombs deliver 300mg of full-spectrum CBD. That’s an incredible amount of relief and relaxation, so you don’t want to miss out on the full experience!  

The less water you have in the tub, the more concentrated your CBD and other ingredients will be as the bath bomb dissolves.

Soak in your warm or hot CBD bath for at least 20 minutes or until the water starts to cool off. This helps to ensure you’ve absorbed as much of the nourishing CBD as possible for an all-over body effect.

Now that you know a little bit more about how CBD works in a bath, and about the fantastic options available with Natural Ways CBD 300mg Bath Bombs, head on over to our online store and pick up a couple for yourself. These also make great gifts for the athletes, new moms, and stressed-out members of your family, too!

And while you’re shopping, be sure to check out our other premium CBD products for people, pets, and anyone else you know who could benefit from the all-natural relief found at Natural Ways CBD.

Natural Ways CBD water soluble isolate is versatile DIY option

Natural Ways CBD water soluble isolate is versatile DIY option

Did you know Natural Ways sells water soluble CBD isolate for customers who want to add it to their own products? The name gives it away; CBD isolate contains no terpenes and no cannabinoids other than CBD. This also means it’s THC-free.

Keep reading to learn more about isolate and its many uses!





What is CBD isolate? How is it produced?

CBD isolate, also known as single-molecule CBD, is a crystalline solid or powder of pure CBD. It has no distinctive smell or taste because it has lacks terpenes, the compounds in all plants, including cannabis, that give them their taste or smell.

Isolate 2

Isolate 2

CBD isolate is produced by one of several different processes used to extract compounds from cannabis. The preferred method is known as CO2 extraction:

In a pressurized chamber called a closed-loop extractor, CO2 gas is compressed until it becomes a liquid. The liquid is forced over the cannabis material where it strips away cannabinoids like CBD. The entire solution is brought back to temperatures and pressures at which the CO2 reverts to gas and evaporates, leaving behind the CBD extracted out of the cannabis plant material. The crystals of CBD left behind are then ground into a powder.

(The CO2 method results in a stronger, purer full-spectrum CBD extract, too.)

Another common extraction method – the solvent method – uses ethanol, butane, or propane in a closed loop system. The solvents are washed over the cannabis to extract the cannabinoids including CBD. This is a cheaper method of extraction, but it results in a less potent CBD. Additionally, the solvents used in the extraction process may release impurities that give the final result an unpleasant taste or smell.

All Natural Ways CBD products, whether full spectrum, broad spectrum, or isolate, are made with CBD that has been extracted using the CO2 method.

NOTE: Natural Ways does not recommend that its customers attempt CO2 extraction at home. The equipment to perform this process is very expensive and the CO2 must be run at extremely high pressure. Unless you know what you’re doing, you could cause a dangerous explosion!

It’s better to obtain high-quality CBD extracts in products from a reputable dealer like Natural Ways.

Water-soluble CBD isolate makes customizing so simple!

Natural Ways makes using CBD isolate even easier! We carry a water-soluble form our customers use to enhance their coffees and teas, and even their baked goods. Because it comes in a 30ml bottle with a dropper, you don’t have to mess with CBD powder getting everywhere. The liquid form is portable, too, so you can take it when you go out to eat.

Water-soluble CBD is different from traditional powdered CBD extract in that it mixes easily with water. CBD, by nature, is an oil. The process to make water-soluble CBD involves “hiding” a CBD oil molecule in a bubble called a “micelle” made of water-loving substances. As a result, CBD in water-soluble products dissolves easily in the bloodstream to carry its benefits throughout the body. The process also allows CBD isolate to be mixed into liquids without separation.

Isolate and Pets

Isolate and Pets

Photo by Andrew S. on Unsplash

Some customers even add a couple of drops to their pet’s food or drinking water. Since the isolate has no taste or smell, it isn’t repellant to dogs or cats with sensitive noses.

There is no standardized dosing for CBD; everyone is different and the amount that works for you might not work for someone else.

Is CBD isolate still beneficial without the other cannabinoids or THC?

One study showed CBD isolate is beneficial for some types of inflammation; however, it does not provide the same range of benefits that full-spectrum CBD extract does. Remember, full spectrum CBD includes not only CBD but cannabis terpenes, lesser amounts of other cannabinoids like CBN, CBC, or CBG and 0.3% of THC (a therapeutic dose with no psychoactive effect).

CBD isolate is exceptionally useful for anyone who wants the benefits of CBD generally but who does not want or cannot have any THC.

An isolate is also going to be a good choice for anyone with sensitivities to certain plant-based compounds including terpenes.

Be sure to visit our online store for an incredible selection of CBD products – full, broad, and isolate.

You will find the quality and potency of Natural Ways CBD to be second to none!

Natural Ways founder discusses the business of cannabis and the future of CBD

Natural Ways founder discusses the business of cannabis and the future of CBD

When he’s not running between his four brick-and-mortar stores or sourcing new products and vendors, Natural Ways owner Bill Story is studying the CBD and cannabis industry with an eye towards growth. For Bill and his wife Alisa, it’s not just about selling CBD and other cannabis products, it’s about growing a new higher standard from the ground up.




Natural Ways is your first business venture. What did you do before this, and why did you decide that working in the cannabis industry would be a good next step?

Yes, this is our first business venture, and we are loving it! I’d previously worked in the legal industry as an IT in charge of video conferencing for the firm, and I managed 22 offices worldwide. After doing this for close to 20 years, the burnout factor was kicking in hard. Some family members were having good results using cannabis to treat various conditions and with the CBD market finally opening up in Texas, we decided to take a leap of faith and open our first location in 2019. We love the idea of helping people and this was right up our alley.


What are some of the challenges you’ve encountered and what have you learned from them?

For the most part, this is a retail business. The challenge really comes down to product. At Natural Ways CBD we wanted to make sure we were sourcing only American made products that were clean and contained what they said they did. It took a lot of research, going through literally hundreds of brands to weed out what we thought were the best products on the market. There is a lot of subpar CBD out there and it took months to build up to where we are today.


You opened four stores in roughly two years. That was a pretty big piece to bite off. What inspired you to grow so fast?

Our first store was quite the success. The local community found us quickly and came to know and trust the brand. Due to this success, we ventured out and opened a second store. The third location was sort of an accident. We ran across that location while browsing rental space and it just felt right. Now we have four locations and one franchise. Maybe we grew too fast, but the community has been amazing in supporting Natural Ways CBD. Our inspiration came from our customers’ support of the brand.


Who are your customers? What are they looking for?

Our customers come from all walks of life. The beauty of CBD is that it’s good for everyone. It comes in so many forms and varieties that no matter what you’re looking for when you walk in our door, we have it. Each of our stores draws a slightly different crowd. Some locations have a customer base that prefers edibles, others buy more oils, and some, smokables. The beauty of our model is that no matter what you’re after, we have it.


What’s the best-selling category at Natural Ways?

Currently there is a competition of sorts going on between Delta 8 THC and CBD oil in our stores. Both are popular, but with the new addition of Delta-8 THC products our customers’ options have reached a whole new level. We have found combining CBD with Delta 8  takes care of many of our customers’ concerns.


Marijuana (high-THC cannabis) is legal for medical use in 37 states, with 18 states also legalizing it for recreational use. What’s your take on Texas? How will Natural Ways respond if or when marijuana becomes legal?

We’re looking forward to the legalization of marijuana in Texas, although we don’t think it will happen for a few more years. There have been so many studies on the positive effects of this plant that it’s a shame we still have to wait. Hopefully it’s addressed sooner rather than later.


When marijuana is legalized in Texas, do you think there will still be a demand for CBD products? Why or why not?

I do. There’s a big stigma out there when it comes to CBD. The Texas population is slowly overcoming that stigma as friends and family share their experiences. Once both hemp and marijuana are fully legal, we believe there will be a large segment that will want either both products or one or the other. Natural Ways will carry both types of cannabis to continue meeting the needs of our customers no matter which they prefer.


The market in many places is saturated with a CBD store or outlet on every corner. What are some things about Natural Ways that set you apart from the other guys?

Our teams don’t focus on sales. We focus on customer education first. Taking this stance has created a very loyal customer base. Many brands of CBD products use chemical additives and other fillers like synthetic flavors, trying to appeal to consumers. We won’t carry those products. There’s also is a licensing process that a retail location must go through to legally offer CBD products. Many locations have not done this; instead, they’ve simply added CBD to their shelves. If you’re at a gas station or smoke shop, you’re risking your health by taking CBD sold at those locations.


What are some things you wish people understood about cannabis generally and CBD and other cannabinoid products specifically?

Specifically, I would love it if people understood that CBD does not get you high. That is the number one concern customers have. Our products are derived from the hemp plant which is so low in THC you do not get the lifted effect. This is the first fight we face with new customers. Many people do not understand the difference between hemp and marijuana. Even though they’re both a type of cannabis, they have some very distinct differences. Hemp is very high in CBD but low in THC, while marijuana is very high in THC but low in CBD.


CBD isn’t the only cannabinoid sold at Natural Ways. Tell us about the others and why you decided to bring them in.

There are over 100 cannabinoids in the hemp plant. Most are still not understood in terms of their benefits. At Natural Ways, we focus on the top seven cannabinoids — CBD, CBG, CBN, CBC, CBDa, THCv and Delta 8 THC. Combining the first six cannabinoids into a product along with 0.3% Delta 9 THC creates a full spectrum product. In the body it has what’s called an “entourage effect.” If you take a CBD-only product (an isolate), you won’t get nearly the results. The results of a full spectrum CBD product are tenfold over those of an isolate.


What has to happen before Natural Ways will consider carrying a newly touted cannabinoid other than CBD? What do you consider before bringing ANY new product in?

We research. We read as much as we can on the new cannabinoid and make sure it is naturally derived from the hemp plant. If a chemical has to be added to create this new product, then we won’t carry it. A good example is Delta 10. This is a chemically derived cannabinoid; it does not occur naturally. Natural Ways CBD will not carry Delta 10 because of this. We prefer what is natural. It’s in our name for a reason.


Natural Ways offers its house brand in just about every category it offers. What’s the benefit to customers?

We consider the “house brand” to be our top shelf line. Our tinctures, topicals, edibles, and pet products are incredibly potent and effective. This is where we have done the most research and believe we have the best quality available from around the country.


What are people saying about Natural Ways’ products?

Check our Google Reviews — that alone speaks volumes. It’s amazing what we’ve heard. So many customers using our products have gotten off chemical medications, for example, and are receiving the same or better results with cannabis. We also gain customers from other CBD stores because those products are not working for them.


Natural Ways has an entire pet product line. Why?

Pets are people too!!! We love our furbabies and we wanted to make sure they were offered the same relief we provide our human customers. In fact, all animals have an endocannabinoid system and can benefit from CBD. They have aches and pains too, so this is a natural non-chemical way to help them.


Where do you see Natural Ways in five years? Ten? Do you let yourself think that far ahead or do you tend to just focus in on what’s right in front of you?

We would like to see Natural Ways grow both beyond the Houston market and online. Our customer testimonials tell us that what we are doing is working and we would love to bring that to the rest of Texas and other states. We have franchised to allow anyone to work with the Natural Ways CBD model. In five years? I would love to see us throughout Texas. In ten years? I would love to see us in many other states.


You don’t do this alone. Your wife Alisa is your business partner. How do you two decide on the division of labor?

We started this together and make all decisions together after talking out a product, location, policy change, everything. I attribute some of our success to this; different perspectives have built a great product line and service model for our customers. We each have our strengths and together we figure it out and get it done.


What’s one thing you’d really like for people to know about Natural Ways CBD?

We love it when people stop by and talk with us. There is a lot of false information out there and some pretty unscrupulous people trying to sell poor quality CBD. When you shop at a CBD store, talk to the employees and make sure they can answer your questions. If they seem like they aren’t sure about what they’re selling – and expecting you to put in your body — you need to run, run fast and far away.

We don’t carry the U.S. Hemp Authority Seal and here’s why

We don’t carry the U.S. Hemp Authority Seal and here’s why

Let’s face it, you have many options when it comes to shopping for CBD products. At first glance, Natural Ways seems to be “just another CBD retailer,” right?

The fact is, Natural Ways has set the bar incredibly high when it comes to helping customers understand what CBD is and how it can help.

We think you will agree that whoever you’re buying your CBD products from should be able to give you answers you can understand and use to make good decisions.

Remember, you’re buying products you’re either going to put in or on your body! Don’t you deserve to know what’s in them, how they were made, and where they were made?

Knowledge is power

If your CBD retailer can’t tell you the difference between a full and a broad-spectrum CBD product, maybe you should look elsewhere. Did you know that this lack of knowledge could cause you to lose your job?

If your CBD retailer can’t tell you how much CBD you’re really getting per piece or per serving, you might want to head for the door, too. This information is helpful for making sure you get the right amount. Too much CBD or too little can make a big difference. When it comes to CBD, what works for one person may not work for another, but if you don’t know how to read the labels or do the math, how can you know you’re getting what you need?

There are several ways to deliver CBD to the body. Do you want to vape your CBD? Take it as a tincture? Eat a CBD gummy? What’s the difference between these and how do they affect your personal CBD experience?

Your CBD retailer should be able to clearly explain the differences between various CBD delivery methods. If they can’t or won’t, move on!

Natural Ways employees are required to undergo continuous training and education. We don’t focus on just new products we bring in, either. We regularly provide our staff with educational materials, articles, videos, and even opportunities to learn while they’re on the clock.

Education never stops at Natural Ways because the science of cannabis and cannabinoids, public policy, and the laws that address it are cannabis are constantly evolving.

If you’ve been reading our ‘blog, or if you’ve been in one of our stores, you know Natural Ways is extremely proud of its commitment to transparency and customer education.

Our customers tell us they learn more from Natural Ways than from any other CBD retailer they’ve visited.

In fact, it’s what keeps them coming back AND it’s what makes them feel good about recommending Natural Ways to their friends and family

We don’t need to buy approval

If you have shopped for CBD products elsewhere, you may have seen something about an organization called the U.S. Hemp Authority and felt reassured that some sort of official agency is dedicated to ensuring the quality of your purchase.

Some companies even boast about how their products are guaranteed to be pure and potent because the U.S. Hemp Authority says so, and they use the USHA seal in their marketing campaigns.

Natural Ways doesn’t carry the U.S. Hemp Authority Seal because it doesn’t mean anything. Here’s why:

  • A business must pay thousands of dollars every year to use the USHA seal, and it does not guarantee the quality or efficacy of any CBD product you buy! It’s essentially “pay to play” and we think our customers deserve true product integrity, not just a bought credential.
  • The USHA program is not unanimously accepted or endorsed by members of the hemp industry.
  • The cost of the program is prohibitive for small manufacturers and retailers like Natural Ways. It adds even more regulation to regulations already in place by the FDA and USDA, and the cost to procure the certification is passed along to consumers.
  • USHA labeling requirements do not mandate information about where the CBD hemp in your product came from. We think our customers prefer U.S.-grown hemp to anything cultivated and shipped from overseas. We sure do!
  • USHA labeling does not require a designation for synthetically derived CBD. We think any CBD hemp certification program should stipulate that the best CBD comes from actual plants. All products carried in Natural Ways stores contain CBD extracted from hemp plants only.
  • The U.S. Hemp Authority is not a governmental regulatory body. It was established by a small handful of corporate interests in the hemp industry who all paid to join.
  • We don’t need the USHA to police us, we already do that ourselves. Natural Ways CBD requires lab reports from the vendors we use to make sure their products meet our own high standards and comply with state and federal regulations. We also spot check batches of product, paying for our own 3rd party testing to ensure the integrity of everything we carry.

Natural Ways strives to cultivate your trust and continued patronage – not because we have paid for a symbol to appear on a bottle or jar, but because our products are clearly labeled, regularly tested, and produced using best practices.

Visit our newly redesigned online store to learn more about what we carry. While you’re there, check out our great selection of health and beauty products, great-tasting gummies and high-potency tinctures, and our growing line of quality Delta-8 goodies.