Legacy CBD brands like Bluebird Botanicals and Charlotte’s Web have long dominated the CBD space, but if you’re looking for the best place to buy CBD and other hemp products online, smaller brands like Natural Ways CBD may be what you’re looking for.
Beyond premium CBD products, we also offer a curated selection of CBN, CBG, delta 8, delta 9, and other cannabinoid products.
In this guide, we compare Bluebird Botanicals vs. Charlotte’s Web vs. Natural Ways CBD to help you decide which best fits your needs.
Whether you’re looking for natural aids to help with sleep, anxiety, pain, or overall wellness, you’ll learn how each brand’s products stack up in terms of quality, testing, pricing, and customer experience.
Bluebird Botanicals vs. Charlotte’s Web vs. Natural Ways CBD: Quick Comparison
| Attribute | Bluebird Botanicals | Charlotte’s Web | Natural Ways CBD |
| Product Range | CBD oils, capsules, isolates, pet CBD | Tinctures, gummies, topicals, pet CBD, THC-free | CBN, CBG, delta 8, delta 9, and more |
| Hemp Sourcing | Colorado-grown, USDA Organic | Proprietary, U.S.-grown hemp | U.S.-grown; brands vetted for quality |
| Pricing & Value | Premium pricing (~$0.10–$0.15/mg CBD) | Premium pricing (~$0.12–$0.18/mg CBD) | Affordable (~$0.05–$0.09/mg), great value |
| Free Shipping | Orders over $75 | Orders over $75 | Orders over $49 |
| Transparency & Testing | Extensive COAs, cGMP certified | Batch-specific COAs, QR labels | Full COAs, updated regularly per batch |
| Third-Party Brands | N/A | N/A | Yes: Koi, Hometown Hero, Elyxr, and more |
| THC Products Available | No | Yes; delta 9 THC gummies | Yes; delta 8 THC, delta 9 THC, live resin, and other THC-focused products |
| Customer Support | Professional, three- to five-day shipping | Strong brand support but mixed shipping | Responsive chat/email, fast & discreet shipping |
Bluebird Botanicals Overview
Bluebird Botanicals is one of the most transparent CBD companies in the game. Established in 2012 and based in Colorado, they were early advocates for third-party testing and good manufacturing practices.
Their products are best for beginners or wellness purists, as they cater to connoisseurs who prefer pure, tested hemp extracts with no frills.
Pricing leans premium, but their products largely cover the basics: CBD oils, gummies, capsules, isolates, and pet products. If you’re looking for hemp-derived THC products or something more out of the ordinary, you’ll find better options elsewhere.
Pros
- One of the most rigorously tested brands on the market
- USDA organic hemp and CGMP compliance
- Ideal for people who want unflavored, no-nonsense CBD
Cons
- No THC products
- Not competitively priced for higher strengths
- Limited appeal for casual or recreational users
Charlotte’s Web Overview
Charlotte’s Web is a leading CBD brand in the US that’s gained considerable mainstream notoriety and been named the Official CBD of Major League Baseball (MLB).
Proprietary hemp genetics and full-spectrum CBD blends are the brand’s hallmark, though they also offer tinctures, gummies, capsules, pet CBD, and topicals.
Connoisseurs have noted batch-to-batch inconsistency and high pricing, with some users needing to double or triple the serving size to feel the effects. Others swear by Charlotte’s Web for daily wellness needs.
Pros
- Long-standing reputation and proprietary genetics
- Wide CBD product variety, including wellness-focused gummies
- Strong brand name with lots of reviews and heavy media backing
Cons
- Pricey relative to newer brands
- Mixed results for anxiety- and sleep-related products
- Limited THC and delta product offerings
Natural Ways CBD Overview
Natural Ways CBD is a curated marketplace that offers its own line of full-spectrum, broad-spectrum, and CBD isolate products, as well as dozens of hemp-derived THC products. Our product selection goes far beyond our brand, though; we curate the best of hemp all in one place for easier shopping.
Our in-house line focuses on high potency and clean ingredients, with full COAs on every batch, and we hold the other brands we carry to the same standard.
Compared to Charlotte’s Web or Bluebird Botanicals, we offer a wider selection of products, better value (more milligrams of cannabinoids per dollar), and free shipping on lower order amounts – all while maintaining the same level of quality and transparency that bigger brands typically hang their hat on.
Our shipping is fast. We provide personal customer support. We take quality seriously. And we’ve got hundreds of reviews to back it up.
Pros
- Offers CBD and THC products
- Carries third-party brands alongside our own
- Higher potency options at a lower cost per milligram
- COAs available for all products
- Offers specific blends for sleep, calm, relief, energy, and focus.
Cons
- Not as well-known nationally
- Smaller pet product selection compared to Charlotte’s Web
Which Brand Is Right for You?
Here’s a look at Bluebird Botanicals vs. Charlotte’s Web vs. Natural Ways CBD when considering transparency, product variety, pricing, and customer experience.
Transparency & Testing
Bluebird Botanicals offers detailed COAs for every batch and boasts CGMP certification. This gives customers, particularly those with health concerns, confidence in what they’re consuming.
Charlotte’s Web also provides COAs, but some people have found that locating detailed results for minor cannabinoids or matching batch numbers can be frustrating.
Meanwhile, Natural Ways CBD maintains full batch-level transparency across all products. This includes delta 8, delta 9, and other THC products.
Product Variety
Bluebird Botanicals offers a small lineup of oils, softgels, isolates, and pet products. There’s a fairly limited variety inflavor, effects, or alternative cannabinoids.
Charlotte’s Web expands on this with tinctures, gummies, topicals, and condition-specific formulations, but only focuses on CBD products (with a few exceptions).
Natural Ways CBD, on the other hand, provides a full wellness suite. You’ll find CBD products for sleep, energy, calm, and pain relief alongside delta 8 gummies, delta 9 gummies and candy, multi-cannabinoid blends, and more. Plus, our partnerships with other brands allow you to purchase all of the best products from across the industry at a one-stop shop.
Pricing & Value
Bluebird Botanicals and Charlotte’s Web both are at the higher end when it comes to price, often charging more than $0.12/mg for CBD products.
Quality is solid, but cost can be a barrier, especially for users who need higher doses.
Many people frequently use larger-than-suggested servings of Charlotte’s Web products to feel relief. This makes their already premium pricing even less economical.
Natural Ways CBD undercuts both, offering more milligrams per dollar and higher-potency options that are cost-effective. Our bundles and rotating discounts make it easy to stock up and save, whether you’re buying CBD or THC-based products.
Customer Experience & Shipping
Bluebird Botanicals’ shipping and support are consistent but impersonal.
Charlotte’s Web has more scale, but also more friction. Some people have experienced long shipping times and lackluster support.
Natural Ways CBD, being a leaner operation, offers faster shipping and more direct support. Orders of $49 or more ship free via USPS Priority, and customer support is available by chat or email.
Whether you’re a first-time buyer or you’re coming back for more of a favorite product, we go the extra mile to ensure you’re happy and confident in what you’re purchasing.
Conclusion: Which CBD Brand Deserves Your Trust?
Bluebird Botanicals is a benchmark for clean, lab-tested CBD, but their product line stops there.
Charlotte’s Web’s legacy status and recognition comes at a premium, and they don’t offer much beyond CBD.
If you’re seeking value, potency, and flexibility, you’ll find the strongest overall package at Natural Ways CBD. You’ll get high-quality CBD products and legal THC alternatives from top-tier brands.
